Past Issues

The Email Deliverability Benchmark Nobody Talks About

Most operators focus on open rates. The number that actually predicts deliverability decay is inbox placement rate — and the industry benchmark shifted in Q4 2025. Here's the updated threshold and what to do if you're below it.

March 10, 2026

5 min read

The Attribution Gap: What Due Diligence Models Always Miss

Every QoE has a revenue forecast. Almost none of them validate whether the attribution model feeding that forecast is accurate. Here's the gap, why it matters, and the one question that surfaces it in any diligence call.

February 24, 2026

4 min read

The First Signal in Every MarTech Stack Audit

Before we look at any dashboard, any integration, any reporting layer — there's one question we ask that predicts the state of the entire stack. The answer tells us whether we're dealing with a governance problem, a tooling problem, or an org problem. Here's the question.

February 10, 2026

4 min read