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The Vault

Proprietary frameworks, redacted deliverables, and interactive ML demos.

Interactive Audit Demos

Interactive Demo8 min walkthrough

Attribution Audit Walkthrough

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Attribution Audit Walkthrough

Step through a live anonymized attribution audit. See how we identify broken tracking, attribute true CAC, and quantify the revenue impact.

Interactive Demo12 min walkthrough

MarTech Stack Assessment

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MarTech Stack Assessment

Interactive visualization of a full MarTech stack audit — from data collection through activation. Identify redundancies and integration gaps.

ML Model Explanations

14:32

Revenue Attribution Model

14:32

How our probabilistic attribution model assigns credit across 12+ touchpoints in complex B2B sales cycles.

22:18

Churn Prediction Engine

22:18

Feature engineering, training data structure, and how the model generates early-warning signals 90 days in advance.

18:47

TAM Intelligence Model

18:47

How we build credible bottom-up market sizing models using first-party signals instead of top-down industry reports.

Downloadable Resources